Inserir um site de vendas num portal comparador de preços é entrar num pântano cheio de lodo, que apenas arrasta as lojas Online para o fundo. Digo isto porque estou do lado das vendas…Preço, é uma a forma de vender que abomino. Esta estratégia apenas reflecte uma tremenda falta de imaginação de marketing, uma má selecção de produtos e uma evidente preguiça no posicionamento do negócio e na análise da potencialidade do mesmo.
Vender e obter lucro não estão obrigatoriamente relacionados, mas se uma empresa quer sobreviver, é bom que compreenda a relação entre eles.
Uma das (des)vantagens da lojas online é o poder comparar o preço do mesmo produto em várias lojas, em apenas alguns minutos sem nos termos que descolar um milímetro. Mais simples ainda, é comparar o mesmo preço em várias lojas quando elas estão inscritas num “site comparador de preços”. Ver o exemplo o KELKOO
Será possível alguém querer ganhar dinheiro e tornar o seu negócio sustentável, quando vende o mesmo produto que o vizinho do lado e anuncia nas “barbas do concorrente” que o seu preço é o mais baixo? Mais ainda, como é possível alguém anunciar que está disposto a baixar o preço, quando a loja da linha de baixo anuncia um preço ainda mais baixo?
Até chegar a 0, tudo o que vier é lucro… pelo menos teoricamente!
Se não temos o melhor preço, porque é que estamos lá? Para dizermos que somos careiros? Adoptando este posicionamento, só podemos ser 2 coisas: ou temos bom preço e somos os maiores, ou somos ladrões.
6 comentários:
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